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Canadian Content Certification
The Canada-United States-Mexico Agreement (CUSMA) is a trade agreement that affects government procurement practices by establishing rules that determine product origin, essential for eligibility under Canadian Content Policy.
Canadian Content Certification is the formal documentation that proves goods meet minimum domestic or regional value content requirements under federal procurement policies and trade agreements. When you're bidding on federal contracts—particularly those subject to the Buy Canadian Policy or CUSMA's government procurement rules—you'll need to certify where your products actually come from and how much of their value originates in Canada or North America.
How It Works
The certification process operates on two parallel tracks. Under the Buy Canadian Policy, contractors must certify that eligible goods contain at least 40% Canadian content for federal procurements exceeding $25,000. This percentage represents the value added through Canadian labor, materials, or overhead costs. According to the Supply Manual Chapter 10, contracting officers verify these certifications post-award to confirm you've met Canadian content requirements.
Here's the thing: CUSMA adds another layer. Chapter 13 of the agreement establishes rules of origin that require certification to determine whether goods qualify for preferential treatment under the trade agreement. These thresholds typically range from 60-75% regional value content, depending on the product category. Your certification needs to demonstrate that goods meet these North American content levels to qualify under CUSMA's procurement provisions. The Buy Canadian Policy guidance from PSPC clarifies that certifications must address both domestic and trade agreement requirements where applicable.
In practice, you provide these certifications after contract award rather than with your initial bid. Contracting officers at departments like DND, SSC, or PSPC will request the documentation once they've selected your proposal. Exceptions to this post-award timing require Ministerial approval—so don't assume you can defer indefinitely. The Treasury Board Directive on the Management of Procurement mandates that procurement processes incorporate these certification requirements from the outset, even if the actual paperwork comes later.
Key Considerations
Timing matters: While certifications are submitted post-award, you need to know whether you can meet content thresholds before bidding. Don't wait. Scrambling to verify origin after winning a contract puts you at serious risk of non-compliance.
Different standards apply simultaneously: The 40% Canadian content threshold and CUSMA's 60-75% regional content requirements aren't interchangeable. Your goods might qualify under one framework but not the other, so calculate both.
Recent policy changes limit challenges: Amendments to the Canadian International Trade Tribunal Procurement Inquiry Regulations, effective December 15, 2025, exclude Canadian content requirements from CITT challenge procedures. You can't dispute content determinations through the usual bid challenge process.
Documentation is non-negotiable: Vague assertions about content percentages won't cut it. You need verifiable calculations showing material costs, labor inputs, and overhead allocations that support your certification.
Related Terms
Buy Canadian Policy, Trade Agreements, Rules of Origin, Regional Value Content
Sources
Bottom line: treat content certification as a core compliance requirement, not an administrative afterthought. Know your supply chain well enough to certify accurately before you submit your bid.
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